Webinar: How to Design Effective SBC Messages and Materials
Tuesday, October 20, 2020 - 14:00 to 15:30
Virtual - time indicated in London time
Webinar #4 in the Webinar Series on Social and Behaviour Change (SBC) for Improved Agriculture and Nutrition
Speakers: Peter Mitchell, Meraz Rahman and Ame Stormer
Moderator: Cecilia Gonzalez
Date: Tuesday 20 October 2020
Time: 09:00 New York / 13:00 Accra / 14:00 London / 15:00 Rome / 16:00 Addis / 18:30 Delhi / 20:00 Jakarta / 21:00 Beijing
The fourth out of five webinars follows up on the previous webinar that explained how to use your formative research findings to (re)design your SBC strategy (see webinar recording). It is designed to help practitioners communicate the key SBC messages in an effective manner. You will be able to learn:
The role of communication in SBC.
How the five elements to messaging – clarity / literacy, tone, framing, context and meaning - combine to create impact.
What do you need to know to design a good message / material.
The basic steps of designing SBC messages and materials to influence behaviour.
The main DOs and DON’Ts for pre-testing SBC messages and materials.
What do good (and bad) messages / materials look like.
Note: To access this webinar, you will need to register and be logged in to your Zoom account. If you don't have a Zoom account, you can create one here for free.
The webinar is part of a webinar series running through the second half of 2020. It aims to help people integrate SBC effectively into each stage of their interventions, especially in the context of agricultural, food security and nutrition projects in low-income countries. Throughout the entire series, experienced SBC practitioners and researchers share useful guidance and inspiration on a range of topics, including:
- SBC essentials (1st webinar)
- identification of the key barriers and motivators to change (2nd webinar)
- design of SBC strategies (3rd webinar)
- development of effective SBC messages and materials (4th webinar)
- effective monitoring and evaluation of SBC interventions (5th webinar)
All webinars are in English; however, recordings with French subtitles will be available shortly after each webinar.
The webinars are an excellent opportunity for people to gain comprehensive knowledge, skills and inspiration for facilitating behaviour change in an effective way. Therefore, we encourage you to share this invitation extensively with your colleagues and partner organizations, especially those in countries affected by higher levels of food and nutrition insecurity.
Join the conversation on social media
Share quotes from the speakers, reflections, screenshots and more on social media. Use these hashtags and handles on Twitter:
- GIZ: @GIZ_gmbh @SecureNutrition
- Peter Mitchell: @M4Change
- Cecilia Gonzalez: @Cecilia_AgNut
- ANH Academy: @IMMANA_res (ANH Academy is run through the IMMANA programme)
The webinar will last 90 minutes, including a presentation and discussion session.
Peter Mitchell is the principal and chief creative officer at Marketing for Change Co. For more than two decades, he has been a practitioner and thought-leader in social and behavior change - first for a large international non-profit and later as a founder of Marketing for Change Co, working on projects in the United States, Bangladesh, India, Jordan and Tanzania. Among his clients were numerous foundations, nonprofits, corporations and government agencies.
Meraz Rahman is the Head of Collaboration, Learning and Adaptation at Helen Keller International’s SAPLING project in Bangladesh. He is responsible for, among other, using M&E data to create social and behaviour change materials and tools for improved nutrition and food security. He also oversees collection and sharing of programme innovations and lessons learnt.
Ame Stormer provides strategic, programmatic and M&E support to Helen Keller International’s programmes in the Asia Pacific Region. She supports them in designing SBC strategies, communication materials, M&E activities and other ‘essentials’ of effective SBC programming.
Cecilia Gonzalez is a multilingual international development professional with 10 years of experience in program management and technical aspects of food and agriculture. Since 2015, she has helped coordinate the Agriculture-Community of Practice (Ag2Nut), an online global community of roughly 7,500 members from 129 countries.