Webinar: How to Use Formative Research to (Re)design Your SBC Strategy
Thursday, September 17, 2020 - 14:00 to 15:30
Virtual - time indicated in London time
Webinar #3 in the Webinar Series on Social and Behaviour Change (SBC) for Improved Agriculture and Nutrition
Speakers: Na Oume Habou Ibrahim, Lenette Golding, and Meghan Pollak
Moderator: Cecilia Gonzalez
Date: Thursday 17 September 2020
Time: 09:00 New York / 13:00 Accra / 14:00 London / 15:00 Rome / 16:00 Addis / 18:30 Delhi / 20:00 Jakarta / 21:00 Beijing
The third out of five webinars follows up on the previous webinar that explained how to conduct formative research that identifies the main barriers and enablers to change (see webinar recording). The webinar is designed to help practitioners use their formative research findings to design an effective social and behaviour change (SBC) strategy. In the course of the webinar you will be able to learn:
the key steps involved in preparing an SBC strategy
what should a good SBC strategy consist of
which tools can help you in designing SBC strategy
The webinar is part of a webinar series running through the second half of 2020. It aims to help people integrate SBC effectively into each stage of their interventions, especially in the context of agricultural, food security and nutrition projects in low-income countries. Throughout the entire series, experienced SBC practitioners and researchers share useful guidance and inspiration on a range of topics, including:
- SBC essentials (1st webinar)
- identification of the key barriers and motivators to change (2nd webinar)
- design of SBC strategies (3rd webinar)
- development of effective SBC messages and materials (4th webinar)
- effective monitoring and evaluation of SBC interventions (5th webinar)
All webinars are in English; however, recordings with French subtitles will be available shortly after each webinar.
The webinars are an excellent opportunity for people to gain comprehensive knowledge, skills and inspiration for facilitating behaviour change in an effective way. Therefore, we encourage you to share this invitation extensively with your colleagues and partner organizations, especially those in countries affected by higher levels of food and nutrition insecurity.
Join the conversation on social media
Share quotes from the speakers, reflections, screenshots and more on social media. Use these hashtags and handles on Twitter:
- GIZ: @GIZ_gmbh @SecureNutrition
- Cecilia Gonzalez: @Cecilia_AgNut
- ANH Academy: @IMMANA_res (ANH Academy is run through the IMMANA programme)
The webinar will last 90 minutes, including a presentation and discussion session.
- Social and Behaviour Change Insights and Practice
- Kittle, B. (2017) A Practical Guide to Conducting a Barrier Analysis - ENGLISH version, FRENCH version, ARABIC version and SPANISH version
- Wadata SBC formative research guide - English version and French version
Cecilia Gonzalez is a multilingual international development professional with 10 years of experience in program management and technical aspects of food and agriculture. Since 2015, she has helped coordinate the Agriculture-Community of Practice (Ag2Nut), an online global community of roughly 7,500 members from 129 countries.